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  • January 13, 2021
  • HobyClean Customer Service

A laundry e-commerce technology enabling global online, on demand “Laundry as a Service” (LaaS) (By Gleh Huston Appleton; Sr., Founder and CEO)

In early human civilizations, the act of clothes washing was done along the riversides often without detergent. Removing dirt and stains required a lot of muscle power including hard slapping and beating off the dirt from the clothes against rocks, paddles and washboards. The concept of commercial laundry through manual labor was notable from the Roman Empire through the turn of the middle age where washhouses and the act of fabric boiling was introduced followed by the introduction of manual machines during the industrial revolution and the electric machines as early as 1904 with new and improved versions throughout the 20th century.

The 20th century also saw modern commercial laundry shops mostly run by Chinese merchants around the New York area involving simple machines supported by manual labors. The 21st century saw the introduction of advanced electronic machines of various brands and sophistications mostly replacing manual labors both at the household and commercial levels as the industry itself evolves through many stages.

Today, the act of commercial laundry has developed into a multi-billion-dollar industry and segmented in response to emerging market demands including the dry-cleaning and laundry services experiencing remarkable growth. The market grew at a Compound Annual Growth Rate (CAGR) of 8.7% since 2014 and reached a value of nearly $118.9b in 2018 and expected to grow at a CAGR of 10.9% to nearly 180b by 2022.

However the technology advancement of the industry, its rate of digital transformation directly related to business process reengineering has been rather slower compared to the rate experienced in other industries including the FinTech, AgriTech, etc. with most laundromats still operating and expending their services through expansive bricks and mortar operations. To facilitate the catch-up of the industry on the digital transformation drive of the 21st century, over the last few years, we have seen the rise of the online, on demand laundry services  or “Laundry as a Service” (LaaS) as a “Go between technology” facilitating laundry e-commerce trade while connecting laundromats and customers on a digital platform. One of such advanced technologies revolutionizing the global industry is  

HobyClean, alternatively called “Laundry 2.0”, is an advanced but simple blue ocean technology innovation revolutionizing the global laundry industry as a laundry e-commerce platform, a “Laundry as a Service” (LaaS) on the web  and on mobile app-android & iOS, moving the industry from “Bricks and Mortar to Clicks” providing online, on-demand, convenient, high quality & cost-effective laundry service to working professionals, families and businesses. The technology enables laundromats as vendors to provide differentiated laundry services to different segment of the market in two streams (B2B and B2C) while facilitating the ease of geographical expansion and transport logistics. Being the most advanced technology on the market, as direct benefits to laundromats signing up as vendors, the technology enables them to take their laundromat 100% digital; provide 24/7 services and take online, on-demand orders from clients within infinite geographic limits depending on your logistics; accept cashless payments in any currency; take 100% control of their online merchant accounts; expand digitally; sign-up and manage multiple riders; track their orders and business progress on any gadget; chat with and get rankings from their customers; and improve their business operational efficiency, etc.

For the wave of laundromats signing up as vendors and for customers signing up on the platform, HobyClean (Laundry 2.0) is the future of laundry the world has been waiting for. Innovated, owned, patented and operated by Appleton Group LLC, a Delaware technology start-up company operating from and advancing across several African countries and other parts of the world.

Now, 2020 has been a tumultuous year for the global economy and most business with COVID-19. But amongst the critical opportunities for structural reforms both in the public and private sectors is the role digital transformation plays in advancing macroeconomic and private sector growth. An estimated 57% of households had internet access in 2019” (International Telecommunication Union). With COVID-19, 2020 projection is an expected increase by at least 50%. This means 50% increase in potential digital customers most of whom (about 90%) will access the internet with their mobile phones and/or laptops” (Internet Society).  HobyClean is an e-commerce laundry platform on the web and mobile (android and iOS). The technology presents the opportunity for rapid transformation of the global laundry industry allowing individual laundromats as vendors to sign-up and begin serving their customers in under 24 hours enabling them to SCALE UP, SCALE OUT, SCALE DEEP, SCALE WIDE, SCALE LEAN and RIGHT SIZE their businesses for exponential growth in 2021 and beyond.

But the question remains, as a laundromat owner or manager, what are you going to do to take advantage of this opportunity to leapfrog your business after COVID-19 and at the turn of the decade? The choice is yours. But remember, the early adopters of digital transformation in any industry are most likely to lead the way and dominate. Lead the way and dominate with “Laundry 2.0” as your enabler.

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